Thursday, 4 May 2023
Photo: The Palace Theatre Stamford
When it comes to theatrical productions, filling the seats is important, but getting the right people in the door is critical for success.
1 Define your target audience
Before you even begin to market your show, you must first determine your target audience. This step is critical to ensuring that your marketing efforts are effective and that the right people are in attendance. Are you targeting families, millennials, or baby boomers? The answer to this question will determine everything from your marketing strategies to your ticket pricing.
2 Create a clear and concise message
Once you have defined your target audience, it is important to create a clear and concise message that resonates with them. This message should be easily communicated through your marketing materials and should highlight what makes your production unique and why it is a must-see event.
3 Leverage social media
Social media is a powerful tool for reaching a wide audience, and it is particularly effective for reaching younger generations. Platforms like Facebook, Instagram, and Twitter allow you to target specific demographics, create targeted ads, and generate buzz around your show.
4 Utilise email marketing
Email marketing is another effective way to reach your target audience. Create a mailing list of potential patrons and send regular updates about your production, including special deals and promotions. Be sure to make it easy for recipients to buy tickets directly from the email.
5 Offer group discounts
Group discounts are a great way to incentivize people to attend your show with friends and family. Offer a discount for groups of 10 or more and create special packages that include dinner or other activities to create a full evening out.
6 Utilise influencer marketing
Influencer marketing involves partnering with influential individuals on social media platforms to promote your production. These individuals can be bloggers, social media personalities, or even local celebrities. By partnering with influencers, you can reach a wider audience and create buzz around your production.
7 Partner with local businesses
Partnering with local businesses is another effective way to reach a wider audience. Reach out to restaurants, hotels, and other local businesses to create special deals and promotions that include tickets to your show. This can help generate buzz and bring in new patrons.
8 Create a memorable experience
Finally, it is important to create a memorable experience for your audience. This can be achieved through unique marketing materials, interactive pre-show activities, or even special post-show events. By creating a memorable experience, you increase the likelihood that patrons will recommend your show to others and return for future productions.
Getting the right people in the door is critical to the success of any theatrical production. By defining your target audience, creating a clear message, leveraging social media, utilizing email marketing, offering group discounts, utilizing influencer marketing, partnering with local businesses, and creating a memorable experience, you can increase your chances of attracting the right audience and ensuring a successful show.